Our passion is to add to the happiness of our customers’ lives by providing them with a clean, comfortable, and organized living space that enhances their quality of life. We believe that a clean home is a happy home, and we are 100% dedicated to helping our customers achieve that. Our purpose is to make our customers’ lives easier by taking care of their cleaning needs, so they can focus on the things that matter most to them.
Our Mission Statement, Core Beliefs, and Strategic Planning help us achieve this:
By living up to our beliefs and purpose, we aim to become the go-to house cleaning service for homeowners in Dallas who value happiness, cleanliness, convenience, and peace of mind
Dallas Maids is the finest professional maid service in Dallas, Texas.
Our primary offering is general housecleaning for residential customers throughout Greater Dallas. Secondary services include commercial cleaning and carpet cleaning.
Our top three priorities, as echoed in Dallas Maids’ strategic plan, are:
We know that smart, hardworking, loyal, and valued employees naturally deliver superior service.
The cleaning business requires careful coordination of human, mechanical, and information systems. Our success depends on:
Moreover, we function according to three crucial paradoxes:
Our purpose is to add happiness to our customers’ lives by removing the chore of cleaning.
A New York Times article entitled “Want to Be Happy? Buy More Takeout and Hire a Maid, Study Suggests” refers to a Harvard study indicating removing menial chores such as house cleaning has a measurable effect on a person’s happiness. That is our business, our mission: Making people happy.
Our core beliefs to ensure we achieve our mission:
Ensuring our customer receives the same team each and every visit is vital for quality service because
None of this can be done if teams are constantly switched. Same team to each customer. Other services switch teams because it’s hard to deal with the logistics. This is a huge mistake! The benefits of having the same teams at our customers home greatly outweigh logistic pains.
Our purpose is to do what is best for the customer, even if it means losing them.
For example, if a customer demands a certain day but we are unable to keep the same team with them, then ask if we can do it on another day, explaining why it is important to have the same team with each visit. If the customer still insists upon a certain day, then call Emily’s Maids and ask if they can take the customer. If keeping a customer means we can’t do our best for them, then we will have to let them go.
Also decline business if it is not in the customer’s interest to hire us. For example, providing carpet cleaning for apartment move outs. Often apartments will not deduct from deposits for dirty carpets. Therefore, request the customer to inquire with the apartment complex first. No need to hire us if we can’t provide benefit for them.
Finally, do not cancel on a customer. Period. If a team car breaks down, pick them up and take them to the customer. If there is absolutely no way to make it, then hire Emily’s Maids. Taking care of the customer comes before making a profit off of them!
Take care of our best people because they take care of our customers. That means they come first.
Conversely, a bad employee must be given an opportunity to prove they can do quality work. Before reprimanding an employee, ask yourself “What can I do to ensure our cleaner has everything they need to complete quality work”. After providing assistance, if the bad employee continues underperforming, perform disciplinary actions, letting them go if necessary.
Customers buy the entire business, not just the house cleaning. This means the entire Dallas Maids experience; from the initial call and quote, the house cleaning, our established branding, exceptional reputation, the follow-up calls… and it is all based upon friendly communication.
These are philosophies that have made Dallas Maids one of the best cleaning providers in Dallas. Take them to heart because being a business of integrity supersedes all else. Simply, it is good business.
The secret to Dallas Maids’ success is really no secret at all; we simply put people first combined with smart marketing.
Our “people priorities” in order of importance:
As a Baylor professor once said; a mediocre product with good marketing will always win over a good product with mediocre marketing. My aim is to have a good product and good marketing. Our basic smart marketing tenets:
In summary, our strategy is having good people providing a good service complimented with a good marketing strategy.